TikTok is introducing a new feature that enables them to lessen the quantity of AI-made content appearing in their timelines. This move comes as the platform announced that it presently contains in excess of 1 bn AI videos.
Pilot Phase and Launch
The update is being tested over the following weeks before a full-scale launch. This shift coincides with a rise in AI-generated material, driven by emerging AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A significant portion of this content is considered “AI slop”, a label for inferior, mass-produced content that is often nonsensical or surreal.
Based on user feedback that many people like content made with AI tools, ranging from digital art to informative clips, and we aim to provide users the ability to see more or less of that, depending on their own likes,” said a platform representative.
Volume and Proportions
The platform announced that there are presently 1.3bn videos on its network identified as made with AI. Overall, in excess of 100 m pieces of content are added to the service every day, making AI content a minor percentage of its overall inventory.
User Control Features
Viewers will be capable of decrease or raise the level of artificial media they view by using the content preference option in the application and choosing AI-made media. Further subjects that currently be controlled under the setting include current affairs, style, aesthetics, and movement.
Platform Guidelines
Its policies require content makers to identify “realistic” artificially created content, and it bans malicious AI impersonations of public figures or emergencies. Any realistic AI video that is unmarked can be deleted under its terms of service.
Furthermore, the service will now attach an artificially created watermark to content made using its own AI tools, or identified by an cross-platform project for recognizing content made by AI. This action is designed to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally launching a two million dollar educational fund for professionals and groups to develop educational content about ethical AI use. This initiative will benefit educational bodies specializing in teaching programming and robotics.
Moderation Strategy
The platform has supported its content review process, following discussion over plans to make redundant numerous review team members in the UK. It is planning to reduce 439 jobs in its content moderation division in the UK capital, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.
A company official clarified that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most distressing content prior to it gets reviewed by staff. TikTok reported a 76% decrease in disturbing and violent content reviewed by content reviewers over the previous year due to the use of its AI tools.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is why a lot of the machine support is proving valuable work at speed.”
